Some dive shops get it. Most do not. Rather than fear the Internet, bend it to your will and use it to grow your business and make divers happy. Accept the fact that modern scuba divers research and shop online for gear, travel and training. So put yourself out there! Get involved with social networks. DiveBuddy is here for you, so rather than just using Facebook or Twitter, make sure to have a presence where scuba divers are. Divers don’t go to Facebook to find new dive sites. Divers don’t use Twitter to browse amazing underwater photos. You NEED to be on those social networks, but also promote your profile on DiveBuddy. Link to all your social profiles from your website. So where ever the divers are, you’ll be there, ready to support them...ready to earn their business. One important tip to remember is to NOT always sell, sell, sell. Social networks are designed to be "social". Post helpful articles, help answer diver’s questions, share great photos...that’s how you’ll improve your reputation online. If you only focus on selling, you’ll loose attention really quickly.