make being in their shop fun, have a clean shop, competitive prices,good attitude, knowledgeable about all brands,not just their’s is the best everyone elses is crap, my LDS gave me a quote on a zeagle ranger package that was $1200.00 more, i kid you not,than i bought it for online for the exact same gear model number for model number, and then got mad at me when i bought online and told me if he goes out of business i would have no choice but to buy online from then on.(my city has 3 other dive shops in a 10mile radius of my home). when i went back into his shop to buy other items because i did want to try to support him as much as i could, he did not want to help me and just kept telling me how i was screwing the LDS’s out of business. i ask you why would you want to do business with that LDS again, and i tell everyone when i dive just how i was treated. Make Diving Fun and we will be loyal. thats all i wanted was to have fun.