My favorite dive shop has a few things going for it
-It’s close and the diving is great
-They are on a semi-developed beach/island that is easily accessible, but the food sucks at almost every restaurant, except for theirs. The former German owners taught the cooks to make bread every day from scratch, and how to cook great pizza and pasta. It’s cheap but blows the rest of the restaurants away.
-It’s located on the nice and busy beach with nightlife, so there’s more to do than diving.
-Good boats and good equipment. Familiar faces that know all the regulars.
That said, it has changed owners multiple times in my 2 years of patronage, and recently changed names. So obviously they’re not making millions. Still, there are familiar faces, good food, and good boats.
And a fun dive is like $20.